Return on Interest
Curiosity is a competitive advantage - join me on the journey.
AI search is mixing things up - a lot. Rightly so, Search needed a bit of a shake.
If we think back to a lot of the old tropes within SEO, many of them haven’t been made redundant by the onset of AI, they have been past their sell by date for years.
Part of this is the unclear route from the curiosity it takes to try something new to making commercial sense. Commodified SEO is more justifiable if it is packaged and looks like an accepted offering…
… over something new. Even if it doesn’t work anymore.
Worse perhaps is the faux products that have filled the gap, looking to capitalise on the worry and confusion.
During a time like this, we need to allow ourselves to focus on the Return on Interest rather than just the immediate worry of Return on Investment*.
We’re in the era where we need to research more than ever. Curiosity and testing is a competitive advantage. Over-focusing on short-term returns too often ensures long-term mediocrity.
This isn’t a complete playbook, it’s public snippets of what I have learned (where I can share the details) and my read on the work of others where I think people need to stop and take notice.
Stay tuned as I share my thoughts here!
*Yes I know “investment” doesn’t have to be financial, but I’ve never met someone who was asking about their ROI (Projected or realised) that wasn’t talking about how much money they’d make back